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Overview of my experience - spaning over 27+ yrs
10 yrs
2025 - 2015 | userx.in
UX Business Consultant
WFH, Chennai.
05 yrs
2015 - 2010 | Alef Arabia
UX Director
Hybrid, Saudi Arabia.
10 yrs
2010 - 1999 | HCL Tech
UX Designer
WFO, Chennai.
02 yrs
1999 - 1997 | 90 Degrees
Independent Consultant
WFO, Chennai.
Velocity Technology Associates, Inc, IT Services
Product Design Consultant, Full Time, Remote, 2023- 2024
Key Contributions
Redesign their client’s technically complex ERP looking CRM web application, to a more humane intuitive application.
Notable Client Projects
Client’s App Redesign - Natural resources mining CRM
www.velocitytechassoc.com, Houston, Texas
Branwaves Neurorehab Solutions
Honorary advisor, Part Time, Remote, 2022 - 2023
"VR based Stroke Rehabilitation using Bio - Neurofeedback"
is an "Branwaves Neurorehab Solutions" research undertaking. This project is under the BIRAC's BIG scheme which supports proof-of-concept for novel medical technologies.
#BrainwavesNeroRehabSolutions #HealthTech #2024
Amtex Systems Inc., IT Services (MNC)
2022 - 2023 | Product Design Consultant, Full Time, Remote.
"Successfully advocated for the adoption of a design system across all product teams, resulting in a 25% reduction in design inconsistencies and a 10% improvement in development efficiency."
"Implemented a faster feedback loop that was directly integrated with Jira, it reduced the design cycle time by 15%, leading to improved time-to-market of new products."
“Revolutionized the way data integrity can be upheld even at grass root level using a process that used block chain to manage personal and financial data. This helped the Bank to monitor the countless streams of financial data at the micro level.”
Key Contribution
UX design services were provided for various projects both internal and external
Improved UX maturity of the organization and Institutionalization of UX
Improved existing design process and Management
Collaborated on Business Development proposals
Provided Training and Mentorship
Notable Client Projects
🢒 Huut – Mobile & Web voice First social media app - Huut.com
🢒 Vaazhndhu Kaatuvom – Mobile App for Tamilnadu Gov https://www.tnrtp.org/vaazhndhu- kaattuvom-project/
🢒 SchoolSkies – Mobile App for School Management - Schoolskies.com
Kutung Design Labs, IT Design Services (MNC)
2021- 2022 | UXD Director Design, Full Time, Remote.
UX Institutionalization
Key Contribution
Hiring resources for specific design roles
Established Institutionalization of UXD
Set Intranet to be the central hub for communication and resources
Collaborated on team building, morale, hiring, and up-skilling
Business Development
Training & Mentorship
New Service Design & Products
Created a custom hiring process for creative resources
Improved productivity and reduced dependence by persuading the need for a central intranet for onboarding resources, sharing assets, project management, and all office communication
Built ways to encourage using UX Design process & Techniques for improving quality of Design and the use of Figma & Companets for improving productivity
Digival IT solutions, Edutech Product (Startup)
2019 - 2021 | Principal Designer Full Time, Remote.
"Successfully hired and mentored a team of 5 designers, resulting in a 3x increase in speed of delivery, 2x increase in productivity and a significant improvement in their design skills.”
"Implemented a faster feedback loop that was directly integrated with Jira that reduced the design cycle time by 15%, leading to faster time-to-market for new products."
Key Contribution
Built a multi-skilled UXD team for all aspects of design
Built the foundation of building a Unified design system for multiple products
Implemented a custom design process and tools for the design, testing, development, and management teams to work efficiently
Collaborated on team building, morale, hiring, and up-skilling
New Multi Product - Edu-Tech
Supporting the creation of the website - Digi-val.com
Designing the bundle of products DigiAssess, DigiSchedule, DigiClass, Digi Learn.
Recruiting Monk, HR Consulting (Startup)
2015 - 2018 | Principal Designer Full Time, Remote.
“UX consultation done for the business alignment and capability of the companion chat bot “FellowBot”, that takes the load off recruiting”
"Using the Chatbot, NLP and Machine learning, replaced mundane HR tasks with chatbot, resulting in increase of productivity by 60%
Key Contribution
Included gamification for better engagement, Improved information archtecture, Designed responsive UI, Clean Visual Design, Overall intutive product
New Product - UI & Service design
Companion chat bot, that takes the load off recruiting - FellowBot
Online training forum for recruiters - recruitingmonk.com
2016 - Machine learning, to learn and execute repetitive tasks
to relieve HR teams from mundane tasks from 60 to 15% of their total effort required per requirement per client.
Tracks, monitors, and computes top candidates from first encounter
#Recrumentmonk #2016
Fanisko LLC / Cricking, Sports IT, (MNC)
2015 - 2016 | Principal Designer Contract, Remote.
"Negotiated and secured a budget increase of 15% for UX research initiatives, resulting in the discovery of key user insights that led to the pivoting of the app and attain current success."
“Conducted local Remote User Testing, with real users, using a remote, quick and inexpensive guerilla process.”
“I had the opportunity to conduct remote user research and testing in collaboration with Michigan State university, USA, Design faculty and students who are cricket fans.”
Key Contribution
Hired, built, managed and mentored a specialised UXD team
Researched Analytic data to validate stakeholder assumption
Redesigned and conducted user testing before the beta release
Pivoted the app from an impractical mobile game to a user centric fan following app.
Redesign - Native Mobile app & Service
Cricket Sport-centric App
2014 - Collaborated with Michigan State university for user research
to conduct “remote user testing & research” & study university students who are cricket fans at Cricking App by Fanisko LLC.
#Fanisko #Sports #2014
Hibrise Technologies, IT Products (Startup)
2012 - 2015 | Principal Designer Contract, Remote.
Key Contribution
Managed and mentored the UXD team
Designed innovative customer facing mobile products for its time. Designed to have common UI layouts across different platforms for a easy to maintain unified codebase and yet has the quality of native experience
New Products - Native Mobile apps & Services
Food Discovery & Rating - Relishious.com
Calendar Management App - EventAhead
Multi-cloud storage, media player - CloudPlayer
2015 - Redefined the way people discover new food dishes using tech
Why find good restaurants
when the actual pursuit is great food? Why take the restaurant's opinion on “which dish is the best on their menu” when it’s better to trust a crowd of customer's ratings, preferences, and reviews
#Hibrise #2015
iThoughtz, Fintech IT (Startup)
2011 - 2012 | Principal Designer Contract, Remote.
Key Contribution
Used dashboard design techniques using industry-standard KPI
Maximized the use of Data visualization and micro-interaction.
Directed and created promo videos for share market investing
New Product - Mobile & Web App
Stock Market Investment Webapp - EquityBoss.com
Equity Boss
2012 - Demystifying the stock market for everyday people.
EquityBoss.com for India. Built with unique business intelligence that evaluates stock like a pro, and presents beautiful data visualizations that gives insights at a glance.
#iThoughtz #2012
Al Alef Arabia, IT Services (Startup)
2010 - 2016 | Director UXD, Hybrid, Fulltime, Remote.
“Built Dashboards, for mission-critical applications using KPIs, created custom Data Visualization to provide critical insights upfront within organizations with immense data. @Alef Arabia, for “Royal Saudi Air Force” of Saudi Arabia, and revived the economy of Egypt after the Arab spring, “Arab Lighthouse” in collaboration with the Arab League and ADB.
Integrated NLP for “National Security Council” of Saudi Arabia, and used Business intelligence and data analytics for “Dubai Courts of Justice”
Since 2013 Used pattern detection and NLP on social media interactions to ensure security of the nation and use the sentimental analysis to understand the sentiments of the people for better governance of a nation.
Key Contribution
Incorporated Business Intelligence, Machine learning, and Natural Language Processing techniques
Created assets for Business Development
Designed Dashboard for various sectors of the government
Envisioned Data Visualization, for web and Mobile
Implemented Service Design strategies
Notable Client Enterprise Products
Readiness, Commander Dashboard - Royal Saudi Air Force, Saudi Arabia
Unified Communications & Social Media Surveillance - National Security Council, Saudi Arabia
Economic Empowerment - Arab League, Dubai
Judicial Dashboard - Dubai Courts, Abu Dhabi
Al Alef Arabia
2010 - Lead a pioneering Design-Led Software Development Shift in Saudi Arabia
Al Alef Arabia, first UXD based company specialized on mission critical applications that worked with government organizations,
Improved Readiness, Royal Airforce of Saudi Arabia RSAF
Sentimental analysis of people, National security council of Saudi Arabia
Improving efficiency in clearing cases, Dubai Courts of Justice
Reviving Egypt with Economic development, after the Arab spring, for Arab League & IDB
#AlefArabia #Government
Royal Saudi Air Force
2012 - Solved an operational problem in the Air force, having 9 airbases
An incident that failed involving 236 phone calls and 7 days just to find out the status of a very critical piece of information which would help future proof preparedness.
The solution was an instant live, uniquely designed intelligent self delivering insightful administrative dashboard for the 20,000 management personnel and 1,105 total aircrafts.
#AlefArabia #RoyalSaudiAirforce #NationalSecurity #Security #2012
National Security
2014 - NLP sentimental analysis, to identify people’s opinion on announcements made regarding amendments declared by the government
by choosing to study “social media platforms” as the right place to capture conversations of roughly 10,796,849 citizens using social media.
#AlefArabia #2014 #Security #NLP #NationalSecurity
Arab Lighthouse
2014 - Using tech to Rebuild Egypt’s economy after the ‘Arab Spring’
This may not seem like a problem that tech can help with, but it did when empowerment had to happen when popular traditional coffee shops helped bridge the entrepreneurs and investors from the ‘Arab League.’
#AlefArabia #2014
Dubai Courts
2014 - Optimized utilization of judges across all judicial courts in Dubai
Complimenting ‘Redefined KPIs’ with ‘data visualization’ to help intuitively optimize ‘Case’ and ‘Resource’ load distribution for ‘Dubai Courts’ in collaboration with ‘Thomson & Reuters’
#AlefArabia #2014 #IntellegentDashboards
HCL Technologies, IT Services (MNC)
1999 - 2010 | Interaction Designer, Full-time, Chennai, Onsite.
Since 2002, Data visualizations, to make sense of data and bringing out useful and timely insights using Data visualizations, and data analytics to practice evidence based design.
@HCL Technologies, for Dashboards, like in logistics, risk mitigation, and mobile subscription churn, to name a few.
2001, Quality Assurance,
@HCL Technologies, I had the opportunity to Co-author and contribute to the Quality assurance process document for the software development process, This helped the company to eventually attain CMMI Level 3 in 2002.
2000, Accessibility Compliance
I have real time experience in implementing USA 508 accessibility guidelines for public websites and applications.
Key Contribution
Utilized Business Intelligence, Machine learning
Created material for Software services Business Development
Designed Dashboard for various sectors of the government
Data Visualization
Desktop, Mobile, Web, Kiosk, Palm, software Design
Service Design
Multiple Products & Services
Co-authored the Quality assurance process, of the software development, to Incorporate Design First approach. - ISO 9000
Spearheaded the redesign of logistics management due to the advent of new technologies like RFID and Internet - General Motors, Research & Development
Designed for mobile Apps in 2002 - Palm - Handheld devices , Windows Dot Net
Designed large number of cross compatible webApps - Supported Desktop, Mobile, and Kiosk
Designed Windows Software for Desktop - Supported Native, and Hybrid UI
Directed and Designed Multimedia Assets for Animation, Games, Video
2002 - incorporaed UXD process to the Quality Assurance leading to CMMI Level 3
@HCL Technologies, I prepared and documented the new “Design First Approach” for the software development process, this played an important part in better quality assurance and attain the certification of Level 3 of Capability Maturity Model Integration (CMMI) framework, in 2003.
#HCLTechnologies #2002 #QualityAssurance
90 Degrees, IT consulting Service,
1997 - 1999 | Independent Design Consultant, Chennai, Onsite.
Key Contribution
Consulted for building IT startups
Built online presence using the website, and SEO
Improved offline presence using print media marketing
Logo Design & Branding
Interaction Design, Information Architecture, Interface design, Visual design, Branding
Pioneering Projects
India’s First
🢒 Multilingual Email App - BharatMail
🢒 Movie Tickets Online - Clicktickets.com – Visual Design
Other
🢒 Consumer Centric WebApps - BharatMatrimony, BharatPlanet,
🢒 MNC Online Job Portal - hcljobs.com
🢒 Online Sports Portal - No longer exsists
Google Sites
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