Huut "the post creation module" - 2023
Created - 2023
Client - Amtex
My Role - Product Designer
Project - Mobile App
Duration - 3 weeks
Objective - Redesign
Happiness - 4/5
Engagement - 3/5
Adoption - 5/5
Retention - 4/5
Task Sucess - 5/5
Usability Score - 4.2/5 84%
A popular "voice based" social media app wanted to pivot to "Voice First" due to feedback from their users.
Users wanted the creators to include a way in which they could include other media like text, images or videos that they are voicing about.
To redesign in a way that actually brought relief rather than revolt.
In general existing users of any app are resistant to change. For apps that are not well designed users tend to get used to workarounds and get annoyed when they have to relearn.
the users unable to predict how the outcome will look like.
Users misunderstanding that
a. including all media types is a must.
b. the process of including is linear.
Using UI Patterns that have been tried and tested for being intutive, having a low learning curve and minimalist visual design approach.
Achived "user freedom & Control" and tested to ensure all problems were solved.
Stake-holders and users highly appretiated the simplicity and intutiveness of the solution.
Google HEART Framework
Happiness
4/5
Engagement
3/5
Adoption
5/5
Retention
4/5
Task Sucess
5/5